You work hard to look and feel great — so should your activewear.  Alala’s collection of fashion-centric activewear is as fierce and feminine as the Greek war goddess for whom it’s named.    

Alala was founded by an avid city minded athlete, for today’s fitness and fashion-minded woman.  She wants it all — and that’s exactly what she gets with Alala. She’s alluring, assured and audacious, as well as athletic.  She deserves active wear that makes her feel as modern and in the moment as her new Zanotti heels….Styles so on-trend she can't wait to put them on and hit a Shadowbox class or meet for brunch at Balthazar.  

Alala elevates activewear to new heights of vivacity.  The refined feel and clear novel details offer eye-appeal that is far more elevated than conventional gym wear.  Alala’s sleek fabrics feel AMAZINGLY and unmistakably luxe. The aesthetic brims with cool confidence and sporty sizzle.  But activewear — no matter how fabulous it looks and feels — is about action.  So Alala's designs are infused with high-tech features — from wicking ability, to microbial resistance, to  the wear resilience you’d expect from the vision of an athlete.   

Whether she’s running a 5K or making a coffee run; whether she’s killing it in the studio, the gym or out and about, the Alala woman does it with fearless fashionality and plenty of New York attitude.