For the Ellender girl, creativity isn’t a hobby — it’s a lifestyle.   She defies convention in her own organic, unmistakable way; without looking like she’s trying too hard.  She cultivates and exudes her own unique juju — part confident charmer, part flirt, part practitioner of enigmatic magic.  Her life is a gallery of visual flavors, tactile emotions and movements that sing — she curates it with care, conviction, and unapologetic artistry.  Surrender to a suit and skirt world?  No, ma’am.   She wants to adorn what mama gave her in styles that are as informed, trend-setting and carefree as she is.

Achieving the elusive state of effortless elegance — that’s what the Ellender collection is all about.  Easy to wear, expressive and decidedly modern, styles by Ellender embrace a rich tradition even as they transcend its inherent limitations — much like the City of Charleston, SC from which they originate.

The Ellender aesthetic is steeped in contrast and inclusion — bold prints; vibrant, vivacious colors; the artful incorporation of old and new; and unexpected textural juxtaposition are all key components of the irrepressible appeal.  The fit, flow and structure of the pieces accentuate the inherent beauty that exists across the entire spectrum of the feminine form.  The collection is purposefully designed to be sleek and textural; elegant and everyday; and to work for clients at all points on the sizing chart. 

Everything about the exceptional creative vision and craft that radiates from Ellender designs suggests a place among the upper echelon of luxury brands — and the commensurate price point.  But, characteristic of an emerging brand, the Ellender price point is eminently accessible, appealing to a broad and diverse clientele.

Designs by Ellender give every woman the curated palette from which to paint the masterpiece she is.